Welcome to ProfitlyPro
Our Story
What We Believe
What We Believe
It started in the trenches of FP&A—late nights, messy exports, twelve versions of the same KPI, and a board deck that never answered the one question leadership actually had: What changed, and what do we do now?
We kept seeing the same pattern across brands and SaaS teams: strong operators trapped in spreadsheet gymnastics. More dashboard
It started in the trenches of FP&A—late nights, messy exports, twelve versions of the same KPI, and a board deck that never answered the one question leadership actually had: What changed, and what do we do now?
We kept seeing the same pattern across brands and SaaS teams: strong operators trapped in spreadsheet gymnastics. More dashboards didn’t help. They added noise. The teams that won had clean numbers, cohort truth, and a monthly pack that told the story—on time, every time.
So we built ProfitlyPro to make the right thing the easy thing: board-ready KPIs, one click, with the “why” baked in.
What We Believe
What We Believe
What We Believe
Clarity compounds.
When everyone agrees on the numbers, decisions accelerate.
Cohorts are the truth.
DTC repeat and SaaS NRR are the pulse—everything else is surface noise.
Cash is the judge.
CAC/LTV/payback and the cash bridge turn activity into outcomes.
Time is the moat.
Your team should spend time fixing drivers, not formatting slides.
How We Do It
What We Believe
How We Do It
Model Sprint (SaaS + DTC):
We map GA4, Shopify/Stripe, and QBO into a cohort-native model with named ranges.
KPI Pack (one-click):
Plan vs Actuals with target lines, Cash Bridge, DTC repeat curves, SaaS NRR (logo/gross/net churn), plus an auto-narrated “what moved / why / what now.”
Insights+ (guardrails):
Channel payback caps, LTV sens
Model Sprint (SaaS + DTC):
We map GA4, Shopify/Stripe, and QBO into a cohort-native model with named ranges.
KPI Pack (one-click):
Plan vs Actuals with target lines, Cash Bridge, DTC repeat curves, SaaS NRR (logo/gross/net churn), plus an auto-narrated “what moved / why / what now.”
Insights+ (guardrails):
Channel payback caps, LTV sensitivity, cash conversion unlocks, and a 90-day cash plan—so growth and finance speak the same language.
The pack builds itself each month. You get the one-pager the board wants and the appendix operators need.